Subway, which has become the world’s largest Quick Service Restaurant (QSR) brand is all set to celebrating its 50th anniversary this week. The celebrations are all the more enjoyable since Indians too are getting a piece of the cake. If not literally, they can definitely get an extra sandwich, salad or Coke. Well, the brand is commemorating this mega milestone as Customer Appreciation Day.
All the Subway restaurants across India will be hosting a ‘Buy One Get One’ or BOGO offer on August 27th, 2015. So hurry up and make this Thursday worth it by getting all the extra that you can. Yes, it is true that all customers ordering any 15 cm submarine sandwich (sub), a Coke or a salad will get another absolutely free of cost.
Currently there are 517 Subway restaurants in India. It has taken 14 years ever since Subway Systems India Pvt Ltd opened its very first restaurant in 2001 in New Delhi and swiftly grew its operations. The Asian market has become a pivotal business target and has been growing at a rapid pace with India as a country occupies a significant spot on this expansion map.
The story of Subway started way back in 1965 when Fred Deluca had just graduated from high school in Bridgeport, Connecticut, USA and opened a sandwich shop to finance his education after much struggle. The rest of the story is too well-known to write about.
Although Subway is a global brand with a menu that is not much different around the world, its restaurants take great pride in honouring and respecting local traditions of food wherever they go. This is the idea of polycentrism all well illustrated. Subway is the only restaurant that has earned such a high reputation for offering to customers a healthier alternative to the traditionally unhealthy fast food full of extra calories.
“Eat Fresh, Live Green” is their way of letting us know that they are committed to making a positive impact in all that that they do.
Talking about the 50th anniversary celebrations, Manpreet Gulri, who is the Country Head of Subway Systems India Private Limited said, “This is a special occasion and we wanted to make it more special by celebrating it with our customers whose love for Subway inspires us every day. Subway is committed to continue delighting its customers with good food and good service. We are excited for the future and will keep working towards improving Subway’s reach and offerings.”
“Home to a young population with rapidly evolving consumption patterns and willingness to experiment global cuisines, India is a preferred destination for international QSR brands. Subway looks forward to continue delighting its Indian consumers with the best food and restaurant experience,” added Sanjiv Pandey, Marketing Manager, Subway Systems India Private Limited
According to latest analysis, the Indian QSR space is growing steadily and is poised to become a 117 billion industry over the next three years.
Subway currently operates in 110 countries with 44,188 restaurants.